Digital technology has changed the world massively. Almost every area of life – from food shopping to finding love – has been revolutionised by technological advances. And the business world – specifically business communications – is no exception. New technologies enable businesses to significantly improve internal and external communication processes – resulting in higher productivity, happier staff and, ultimately, increased profits.
Short-term change can seem overwhelming, with the prospect of disrupting established systems and processes seeming intimidating. Long term, however, the gains brought about by embracing new, high-quality technologies greatly outweigh any short-term disruption.
In this article, we’re going to look at what digital transformation is, how Manx businesses can embrace it and look at some of the latest business comms innovations available on the island.
What Is Digital Transformation?
Digital Transformation (DX) refers to the trend, starting in around the late 1950s, for businesses to choose new, digital solutions to tackle old problems. For example, with the exception of Japan, the fax machine has largely been replaced by email, printed documents have been replaced by digital files and traditional PSTN telephony is being replaced by VoIP.
Confusingly, when people talk about Digital Transformation, they often use two very similar words with quite distinct meanings. These are:
Digital Transformation, then, refers to the overarching societal effect of digitalisation. And, for Isle of Man businesses, that is fantastic. The Isle of Man is fast becoming a global tech centre, but many Island businesses are yet to embrace the latest innovations.
The only reason any new technology is created with the intention to make people’s lives easier. Whether or not this is true depends on how good the technology is. Luckily, the tech marketplace is very competitive, which has led to a proliferation of high-quality products and services. In other words, it’s a buyer’s market.
This, combined with the fact we’re more technologically advanced than ever before, means now is a great time to fully immerse your Isle of Man business in the technological transformation. However, embracing change is not as easy as it sounds. In fact, research suggests that around 70 percent of change and transformation projects fail.
Thankfully, there are several effective strategies you can follow to help guarantee change is a success.
One of the greatest challenges facing your change project is getting employees onboard. As such, you need to tell them how the change will be good for them. Start by assuming employees have no knowledge of the technology you’re looking to introduce, before giving them a complete explanation of exactly what it is and what it can do.
Change can often lead to fear. In terms of digital transformation, employees may feel that they won’t understand or be able to use the new technology. Ease these concerns by showing them case studies of previous change projects or of similar plans undertaken by other businesses to show them that change can be done and that they can succeed.
Nothing beats hands-on experience and active contribution when it comes to getting people used to new technology. Most good sellers will offer demonstrations and seminars to introduce staff to their products. By getting staff acquainted with a new technology before using it, you help to ensure a smooth move.
Any project is subject to change. That’s why it’s vital that you are as transparent as possible about your change project, updating staff of anything new as and when they happen. Doing this will help you decrease confusion and improve employee support.
The technology you want to introduce will replace or expand existing processes. Make sure you persuade employees to adopt these changes by welcoming them yourself. If you continue to use outdated technology, your staff are likely to do so too. Leading by example will make employees more likely to get behind the new way to work that you want to implement.
One area that has seen vast technological advancements in recent years is business communications. Today, technologies exist that allow employees to instantly talk and share files with each other, work remotely, make conference calls, use VoIP, follow the same processes across various locations and make use of the full range of standard communications applications – email, call centre functions (call forwarding, queuing, voicemail, IVR, etc.).
Unifying communications makes a lot of sense from a business view. Previously, businesses needed to rely on a few independent technologies to reap the rewards from the new communications technologies that the digital revolution ushered in. A unified communications solution gathers all these services together making it much easier for employees to juggle between them, save time and advance information flow both inside and outside of your business. In summary, by giving employees one point of access to every communication application they use, you will save time, money and resources – as well as experience improved productivity and, importantly, bigger revenue.
At Wi-Manx, we specialise in supplying industry-leading unified communications solutions. Working with you to identify your specific needs, we will create a cost-effective unified communications solution that does all the things that you need it to do. Our experienced team offer hands-on training to help you and your employees understand exactly how your solution works, and our award-winning support team will provide on-going assistance to ensure that you continue to get the most out of your solution.